The Problem
Vibrant Nightlife Feels Focused On The Island
In Lagos a recent pattern had started emerging, consumers felt the only place they could get premium nightlife experiences was in the highest profile on-trade outlets largely populated on the Island (V.I, Lekki & Ikoyi), this posed a problem to Martell’s volume aspirations.
The Solution
Bring Martell’s Unique Energy To Mainland
Spotlighting Surulere, one of Lagos’s most vibrant locations for nightlife, we partnered with 2 of the biggest nightclubs in the area to host a vibrant & over the top celebration of Surulere & Martell Nightlife. Giving guests the chance to experience what the best in class in Lagos clubbing & nightlife has to offer.
The Result
A Party Like No Other
249 sold bottles later we brought the vibe & energy to Surulere like no other brand could, with electrifying performances from Nigeria biggest artists old (Ice Prince) & new (Young Jonn) we gave Surulere a night they won’t ever forget.
