Brief
Sanofi sought to position itself as a thought leader in the pharmaceutical industry with customized solutions to revolutionize patient care. We were tasked with designing a digital transformation experience to immerse delegates in the different solutions and product Sanofi offers.
Project Type
Digital transformation
Results
Using Virtual Reality, we immersed delegates in a live experience of Sanofi’s next level pharmaceutical innovations and recorded the highest footfall at Sanofi booth with more than 75% of conference delegates participating in the VR experience.