Brief
We were tasked to Recruit, Activate and Monitor Trade in a Display & Win Loyalty promotion across 128 retail outlets in Lagos for 2 months, following a decline in offtake across retail channels.
Goal was to drive Availability, Visibility and Sales of NBC Cans products among proximity wholesalers and retailers.
Project Type
Retail Marketing
Results
A total of 244 outlets were reached across Locations
190% of outlet activations achieved with 116 new outlets recruited.
32 zones covered across NBC’s 2 sales territories in Lagos.
Monitored compliance across retail channels and ensured weekly rewards for retailers.
