Brief
As official sponsors of the 2019 Annual boat regatta, we were tasked to develop a branding plan for tournament held at the Lagos yacht club, produce and manage end to end deployment of branding materials and cater to the welfare of participants and guests.
Goal was to drive Availability, Visibility and Sales of NBC Cans products among proximity wholesalers and retailers.
Project Type
Event Sponsorship
Results
Designed and deployed themed branded materials for the tournaments and coordinated on-ground sampling of Coca-Cola product range at tournament.
