Brief
As official sponsors of the BBNAIJA 2019, Dano needed to drive awareness for its product and generate talkability among the show’s audience.
We were tasked with activating during the opening and closing ceremony of the events, and Drive awareness & usage occasion through engaging tasks for the housemates.
Project Type
Experiential Marketing
Results
We created and executed 2 engaging tasks for housemates; Dano Puzzle task & Arla-dano cookoff which trended on social media platforms.
We also deployed a smoothie bar & Arla kitchenette to sample guests during the opening & closing ceremony.
