Brief
Honeywell needed a platform to engage consumers on the nutritional benefits of consuming wheat meal in a way that its consumers will understand and accept. The goal here was to create maximum awareness, induce trial and most importantly, drive sales in an engaging manner.
Project Type
Experiential Marketing
Results
Successfully activated with the Honeywell Nutrition Education in 28 neighborhoods touching 13,000 consumers with live engagements. The sales target was also achieved by a 115% completion mark.
