Overview
We relaunched JD to a new captive audience (Zillennials) by creating a brand appeal that drew them away from competition through engagement platforms such as the Jack & the Beats Series to regain their market share.
Objectives
Engage consumers through JD’s pillars with Music, Cocktails & Grills
Drive brand awareness, equity and reach through physical and digital presence.
Drive product sampling & sales during the event
Location
Queen’s Park, Lagos.
