Overview
Over the years, the Jack Daniels brand has lost its core market to competition because of a lack of connection points with the audience.
Objectives
To regain market share, the objective was to create an engagement platform that reconnects the brand to the consumer at the On Trade level. This was the Jack Daniels Mini On Trade Activation
Results
Drove availability, visibility (shelf share) & Sales in trade outlets (clubs).
Location
Nationwide
