Overview
Society still has a very primitive definition Beauty and who a woman is, and to create a world where women feel confident in their own skin, we went around Nigeria to get women to share their Stories on beauty and societal struggles, and encourage them to do Beauty their Way.
Objectives
Communicate the brand’s vision through a series of activations
Get women to share their stories on how they are doing beauty their way and engage the audience with digital sketches
Results
100% turnover rate on shared joy stories and sketches
Location
Nationwide
