Joy Beauty Campaign

Joy Beauty Campaign

CASE STUDY

Overview

Society still has a very primitive definition Beauty and who a woman is, and to create a world where women feel confident in their own skin, we went around Nigeria to get women to share their Stories on beauty and societal struggles, and encourage them to do Beauty their Way.

Objectives

Communicate the brand’s vision through a series of activations 

Get women to share their stories on how they are doing beauty their way and engage the audience with digital sketches

Results

100% turnover rate on shared joy stories and sketches

Location

Nationwide

Joy Beauty Campaign

CASE STUDY

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