Overview
For the 2022 Lagos Cocktail week, a ten day yearly festival that celebrates the unique cocktail culture in Nigeria through events, seminars and training sessions. We designed and showcased 2 key brands in the Pernord Ricard portfolio, and how they play in the cocktail space through disruptive and captivating experiences.
Objectives
The Beefeater brand just officially launched in the Nigerian market with a garden experience targeted at more premium gin lovers. Due to gin being very big on cocktails and mixing experiences, we wanted to use this platform to encourage people through trial to become more Beefeater consumers.
Location
Federal Place, Lagos.
