Overview
In partnership with the Africa International Film Festival Martell has been a key part of the sponsors of the afterparty to communicate the brand story while also immersing the audience in the brand.
Objectives
Communicate the brand story in line with the AFRIFF 2021 & 2022 theme
Experientially show off Martell and its status as symbol drink for its target audience.
Results
Drove availability, visibility (shelf share) & Sales in trade outlets (clubs).
Location
Oriental Hotel, Lagos
