Overview
For the 2022 Lagos Cocktail week, a ten day yearly festival that celebrates the unique cocktail culture in Nigeria through events, seminars and training sessions. We designed and showcased 2 key brands in the Pernord Ricard portfolio, and how they play in the cocktail space through disruptive and captivating experiences.
Objectives
The Martell brand was Pernod’s forefront activating brand for this year’s cocktail week. Driven by it’s audacious legacy it is regarded as one of the top cognac brands in the market.
We created a consumer experience that enables those who dare, standout from the crowd.
Location
Federal Place, Lagos.
