Brief
We were tasked to plan and execute the annual Sales & Marketing convention aimed at reviewing and rewarding past performance while sharing plans for the next year.
Project Type
Experiential Marketing
Theme
Back 2 Glass, Back to Growth
Engagement idea: Contour 360
Leveraging on the history of the Coca-Cola contour bottle, we immersed the Commercial team in an explorative adventure into the world of Coca-Cola, which epitomizes the unique RGB Contour heritage as the key to unlocking and driving the future success of our brands. Engagement included a journey through the Heritage Museum, an evolution themed Business conference and a futuristic Gala and Awards.
Results
Inspired and engaged workforce through an engaging Fun, team cohesion and memorable moments such as
– Welcome dinner
– Business Conference & team tasks
– Wakanda themed dinner
All 70 team members participated.
