Brief
Develop a strategy to drive education, switching & retention of old & new users of the brand through sampling and sales of the 75cl product in the MOT channels within a 12-day activation period
Project Type
Retail Marketing
Results
Deployment of a Modern Trade Scratch and Win promotion and Visibility drive in 7 key cities across Nigeria to educate shoppers and encourage the purchase of Regal 75cl.
130% of sales target achieved
97% of outlet activations
