Overview
The new NIVEA Radiant & Beauty Advanced Care was formulated with the black, melanin rich skin in mind. The essence of the campaign aimed at expressing that the African/dark skin is inherently beautiful.
Objectives
Create memorable activation around In-store, Traffic, Market and Mall touchpoints that showcases the timeless art that is Nigerian women
Drive engagement and sampling of the product by communicating the ingredient story of the product, getting them to share melanin beauty story and the use of skin-bassadors
Location
Nationwide
