THE MACALLAN SOFT LAUNCH AT FIRST SPIRITUAL HOME

THE MACALLAN SOFT LAUNCH AT FIRST SPIRITUAL HOME

CASE STUDY

MILIKI Lagos Cocktail Week

Overview

The unveiling of the official Spiritual Home of the premium luxury brand, The Macallan.

Objectives

A Spiritual home represents the Pinnacle of luxury consumer experience. 

Agency is tasked to execute the launch using the brand’s best practice playbook, infusing key brand elements associated with its global Spiritual Home summary best practices.

Location

VI, Lagos.

THE MACALLAN SOFT LAUNCH AT FIRST SPIRITUAL HOME

CASE STUDY

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