Designing Legacy, Inspiring the Future
The Problem
Celebrating 80 years of Wema Bank wasn’t just about marking time — it was about telling a story that honored the past, reflected the present, and inspired the future. The challenge lay in distilling eight decades of impact, progress, and transformation into a single, compelling experience. With countless milestones and voices shaping the bank’s journey, how do you choose what to tell — and how do you tell it meaningfully?
The Solution
Our solution was to move beyond traditional storytelling and build a physical, immersive experience that brought Wema’s legacy to life. Every design element was intentional — a blend of nostalgia and innovation. From curated narratives and visual timelines to interactive installations, we crafted a journey that made guests feel the weight of Wema’s past and the promise of its future.
The Result
The result was more than a celebration — it was a living narrative. Stakeholders felt renewed pride, younger audiences felt a stronger connection, and the bank’s identity was not just remembered, but re-energized. Wema at 80 stood as proof that legacy, when well told, doesn’t look back — it lights the way forward.
